The Isaac Walton League engaged recreational boaters and anglers in stopping the spread of destructive aquatic, invasive species through a series of print ads and in-store displays that demonstrated the need to protect our waterways from aquatic invaders. In addition, the outreach effort included a web-based contest that further educated participants about how to properly clean boats. Finally, the effort involved a series of articles by outdoor writers in local newspapers and other publications. In total, the outreach effort aimed to reach more than one million recreational users of the Great Lakes.
Superior, Michigan, Huron, Erie, Ontario
The Great Lakes Basin